A multitude of tools for converting visitors into customers

Every Bluepark site is optimised for continual growth from the start with our built in conversion features.

Essential search functionality from start to finish

Our intuitive search function allows your visitors to find what they’re looking for quickly and efficiently. Predictive search displays products related to the search term for quick selection, whereas faceted sorting and our refine feature help to filter results to exactly what the visitor wants to view. Products can then be added to the basket or saved in a wish list.

Increase buyer confidence with product reviews

Product reviews help potential customers to make the decision whether or not the item they’re interested in is right for them. They can also add value to your products by explaining benefits and uses you may not have thought of. Bluepark’s product review feature will automatically email customers a set number of days after purchase to ask for a review.

Automatic cross-selling and up-selling

There are numerous built in features within the Bluepark platform that work automatically to increase the value of the customer’s basket and help you sell more. Whether you want to cross-sell with the top sellers of a category or allow customers to compare similar items, everything’s available at a click of a button.

Automatic or manually assigned related products

Recently viewed products for quicker navigation

Top sellers and latest products per site or category

“Customers Also Bought” for buyer confidence

Product comparison for higher value purchases

Flexible discounts and bundles

With plenty of discounting options available as standard, you’ll always have easily configurable promotional tools at hand to help entice customers to buy. From a simple percentage, value or unit-based discount, to 3 for 2, BOGOF or free gift, it’s easy to create an automatic or coupon-based discount. Offer daily deals and Groupon discounts, or encourage customers to share their purchase on Facebook by offering a discount when doing so. Create bundles to increase basket volumes.

Recover abandoned baskets

Customers who change their mind and abandon their baskets can be tempted to come back with a simple email nudge. Choose the number of days after abandonment for the email to be sent. You can customise the email’s content for a more personal response and even include a coupon code for improved conversion, should you wish. By keeping a close eye on your orders in progress, and monitoring customer activity, you can ensure that you don’t lose a single sale.

Encourage repeat purchases

Repeat customers are highly likely to spend more than a first time buyer, therefore encouraging customers to keep coming back is crucial for any business. There is a multitude of tools built into Bluepark at no extra cost to help tempt your customers to return time and time again.

Gift vouchers to help spread the word about your business

Loyalty points to reward loyal and valued customers

“Back in Stock” notifications automatically emailed

Wish lists to allow customers to save things for later

Subscriptions for processing orders on a recurring basis