How to submit your product feed to Google Shopping 25 July 2024  |  Cate

Before submitting your feed to Google, you will need to make sure it is set up correctly first, otherwise you may get some products automatically rejected. Please read our How to set up products for Google Shopping guide, if you haven't done so already.

Setting up your Google feed import

The feed set up in Bluepark

1. Go to the Admin > Files in your Bluepark admin panel and create a new directory called feeds
2. Go to Products > Export and click into your Google Shopping Feed export
3. Type in feeds/google-feed.txt into the Optional File Name field and save
4. Click on the Export icon
5. The export file will have been created and added to the feeds folder in Files

The feed set up in Google

1. In the Google Merchant Centre dashboard, click on Products within the Your Business section in the left menu.
2. Click the Add Products button and select Add products from a file
3. Select Enter a link to your file and type in the full URL for the product export file. In this case, ours would be https://wwwdomain.co.uk/user/feeds/google-feed.txt.
4. Google will have already set your scheduled upload to Automatically updates every 24 hours at 12 AM (America/Los_Angeles timezone). Edit this if necessary.
5. Leave No username and password provided as it is.
6. At the bottom, set your target country and language. This would be United Kingdom and English if most of your customers are in the UK.
7. Click the Continue button at the bottom and Google will start to run through the import

Once the feed has imported, Google will flag any issues for you to fix. This may take a while, especially if you have a lot of products.

Keeping Google updated

Retail and Business package users

Every time you make changes to your products you must repeat step 4 in The feed set up in Bluepark section above. This must be done just before the time you've set for the scheduled upload on Google to ensure a fresh, up-to-date file is available for Google to pick up. If you don't, Google will continue to import the original file you exported and this will be out of date.

Enterprise package users

If you're on the Enterprise package, you are able to setup a Scheduled Job for the Google Shopping feed to be exported to fully automate the process and let it just run in the background. See how to do this below.

Creating a Scheduled Job (Enterprise package only)

1. In your Bluepark admin panel, go to Settings > Schedule Jobs and click on the Create New icon
2. Give your schedule a name
3. Select the Google Shopping Feed export you have created from the Job to Schedule drop-down
4. Type in the file name you have set as you feed name in step 3 of Setting up your feeds in Google

   

5. Set the frequency and times you want the system to create your Google Shopping Feed file and Save

   

Recommended Reads

How to set up products for Google Shopping

Before you list your products on Google Shopping, you must ensure they are set up correctly, otherwise Google will reject them. Our guide explains how to do this.

How to ensure Google knows your website exists

Connect your online shop to Google Search Console to ensure Google knows you exist. Submit your sitemap to allow them to crawl and rank your pages accordingly.