SEO & Marketing

Find out how to set up Affiliates that can be essential for expanding market reach and boosting sales through strategic partnerships.

Learn how to connect your online shop to Google Ads to ensure it tracks what visitors do on your website after clicking on your ad.

Follow our Black Friday guide to help you set up your own unique offers and sell online successfully during the busiest shopping weekend of the year.

We've put together a list of ten tips to help you encourage your customers, not only to open your email newletters, but also to click on them and purchase.

Learn how to recover abandoned orders by automating abandoned basket emails. Win customers back by following our guide on how to set them up.

Product reviews provide potential customers with honest feedback about your products, which can help sell your products and improve your service.

Google Shopping gives your products more exposure in Google search results, sometimes above your biggest competitors. Follow our guide to set up your products ready for Google Shopping.

Following on from our How to set up products for Google Shopping guide, find out how to upload your product feed, and keep it updated, so Google has the latest product information from your online shop.

In this guide, we go through the discount types you can set up with Bluepark and how they are typically used, as well as how you can apply them with step-by-step examples.