Ecommerce Blog

Gift vouchers are a great way to promote as last minute gifts or at Christmas, once the last posting date has past, as they can be delivered instantly online. Find out how to set yours up with our guide.

Learn about what website cookies are, how they're relevant to your online shop, and how to add the cookie consent banner to your website.

Add a powerful Product Finder or Gift Finder to your online shop to improve user experience and reduce the number of clicks customers need to do to find the products they want to buy.

The first thing to understand about all Bluepark themes is that they do not determine the content that appears on the page. This allows you to edit your theme, or choose a completely different one, without affecting the content that appears on the page. This means that all sections on the homepage, and indeed other pages, can be edited, moved, or deleted, and new ones can be added in as you wish, giving you much more control and flexibility.

Learn how to add Facebook Pixel to your site to track Facebook and Instagram ads or simply when people are interacting with your online shop via Meta sites.

Connecting your online shop to Google Analytics enables you to gather a wealth of data on your visitors and customers at no extra cost. You can then use this data to analyse them in in-depth ways to give you valuable insight into how to make improvements to your site, your product range and the service you provide. Follow our guide to connect your Bluepark site.

You’ve uploaded all of your products, you’re finally happy with your design and now you’re ready to let the world see your new Bluepark site. So, what’s next? Use our ten step checklist to make sure you have covered all of the important areas before pressing that button.

There are many ways to drive traffic to your online shop, such as paid ad campaigns, social media, email marketing, and optimising your site for SEO. However, one method that often gets overlooked is blogging – a simple, cost-effective way to steadily and passively attract visitors.

SEO is a huge and scary concept if you've never tackled it before. However, you can quickly start to optimise all of the pages, products, categories and blog on your online shop for Google using our helpful guide to adding Meta Tags.