How to connect to Google Ads 18 October 2024  |  Cate

Google Ads can be a valuable tool for an ecommerce business to increase sales, brand awareness, and visibility, especially when they're not focusing on other marketing strategies, such as social media. It also allows you to target specific demographics, locations, and interests, ensuring your ads reach potential customers who are more likely to convert.

If you're creating your ads for the first time, we highly recommend doing your research first. Google Ads is a complex platform and ensuring your ads are working successfully and efficiently will take time to learn. Alternatively, you can look for a Google Ads specialist to help you. However, be wary as there are a lots of cowboys out there that will promise to get your ads in the top slot on Google every time for a low cost. If any Google Ads business says they will do this for you, take it a red flag and look elsewhere.

Connecting your online shop to Google Ads

Once you start creating your Google Ads, you'll want to connect your account to your online shop to ensure Google can track what people are doing on your website once they click on your ads. For instance, which page they land on, how long they stay on that page, where they go next on your site or do they leave your site, what they purchase and how much they spend. To connect your Google Ads to your online shop, please follow the instructions below.

The first thing to do is ensure you have your Google Analytics (GA4) account connected to your online shop and that your Google Analytics and Google Ads accounts are connected.

• If you don't have a Google Analytics account yet, follow our Get more insight into your customers with Google Analytics guide to get set up.
• If you do have a Google Analytics (GA4) account, but haven't connect it to your site, follow the steps at the bottom of the above guide.
• If you're still using Google's Universal Analytics, you'll need to upgrade to Google Analytics (GA4) using our guide.

Once you've done the above, go to your Google Ads account. If you haven't done so already, you will need to create a Conversion Action for purchases. To create a Conversion Action, click on the Create button at top left, select Conversion Action, and proceed through their guided setup, making sure you add your website's domain name and selecting Purchase as the Conversion Goal.

• Once you have a Purchase conversion action, make sure you're in Goals > Conversions > Summary
• Click on the Purchases goal and click the Tag Setup drop-down at the bottom of the Details tab
• Click on the Install the tag yourself option and scroll down to the Event Snippet section
• Make sure Page Load is selected
• Look for the ID in the 'send_to' line - it will look like AW-2548967321 (you don't need the forward slash and the text after this) - and highlight and copy this
• Don't close the tab, just go to your Bluepark admin panel
• In here, go to Settings > Integrations > Google tab and paste the ID into the Google Ads Conversion ID field
• Go back to the Google Ads tab and copy the whole of the Event Snippet
• In your Bluepark admin, go to Settings > Settings > Orders tab and scroll down to the Conversion Code field
• Paste the code below any other code within this field
• In the code, replace whatever appears after 'value': with the variable of %total
• Also, add the %order variable between the two apostrophes after 'transaction_id':
• Click on Accept Changes and Save and your code should look like the below