Add Facebook Pixel to your Bluepark site 7 April 2022  |  Cate

The Facebook Pixel is simply a piece of code that sits in the background of your site and sends data back to Facebook for analytics and targeted marketing. If you're planning to post Facebook and/or Instagram ads, or you simply wish to track people interacting with your online shop, it is important to add the Facebook Pixel to your site. This will allow you to track clicks and conversions, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

To setup Facebook Pixel on your Bluepark online shop, please follow the instructions below.

Create a Facebook Pixel

1. Go to Facebook's Events Manager
2. Click the Connect data sources icon (green plus) and select Web
3. Select Facebook pixel and click Connect
4. Add your pixel name
5. Enter your website URL to check for easy setup options
6. Click Continue

Add the Facebook Pixel to your site

1. Go to Facebook's Events Manager
2. Click on Data Sources in the left hand menu
3. Select the Facebook Pixel you've created
4. Click on Settings
5. Highlight and copy the Pixel ID - it will be a long series of numbers
6. In your Bluepark admin panel, go to General / Settings > Integrations > Social Media tab
7. Paste the Pixel ID into the Facebook Pixel field and save

Verifying your domain

You need to verify your domain on Facebook in order to complete the process and ensure Facebook can pick up as much data as possible. Please follow our guide below.

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