Ecommerce Blog

We've put together a list of ten tools available either within Bluepark or elsewhere on the web. These can help you optimise your online shop to help increase conversions.

If you're ready to take your marketing and email campaigns to the next level, connect your online shop to Klaviyo to track visitors on your site and personalise all of your customer communications.

A 404 page is what a visitor sees when the page they were looking for on a website can’t be found. Creating a unique 404 page provides a helpful user experience and improves bounce rates in your SEO.

If you've never had an online shop before, check out these five things to consider before you even start building your website.

An email wrapper allows you to add your logo and phone number, as well as links to your website and socials, to all your emails, ensuring they are designed to match your branding.

Find out how to create a properly structured product catalogue with categories to help customers find products quickly.

When building your website one thing you need to remember is that it’s not just a matter of adding products to it and hoping people will purchase from you. There are many aspects to creating an enticing online shop that will make customers come back time and time again. One thing that can help with this, and give your website a dynamic feel, is the Bluepark built-in product blocks.

The new Columns block allows you to add your own bespoke content to your website in a grid-like fashion without the use of tables. Bluepark then takes care of the responsiveness automatically, ensuring your content displays correctly on all devices.

The new V2 Image Gallery block and Image Gallery Carousel block allow you to add multiple images and videos to a page, all with their own optional text, call-to-action button and link. The block can be used for a multitude of engaging content sections on your online shop, on the homepage, as well as all other pages.