Ecommerce Blog

Learn how to connect your online shop to Google Ads to ensure it tracks what visitors do on your website after clicking on your ad.

Find out how to set up Customer Groups to segment customers by their type, such as B2B and Retail, and offer different product ranges, exclusive discounts, and custom pricing.

Follow our Black Friday guide to help you set up your own unique offers and sell online successfully during the busiest shopping weekend of the year.

We've put together a list of ten tips to help you encourage your customers, not only to open your email newletters, but also to click on them and purchase.

Learn how to use Google Fonts to add unique fonts to your online shop and make your website's design match your brand perfectly.

Header links help to make visitors aware of special promotions, delivery options or announcements. Add these to your theme to ensure visitors don't miss out.

Learn how to recover abandoned orders by automating abandoned basket emails. Win customers back by following our guide on how to set them up.

One of the first things you'll want to do on your new online shop is set up theme. Our guide takes you through the steps to do this.

Product reviews play an important part in the ecommerce industry, with Amazon and other big names establishing the precedence for user generated content that provides potential customers with honest feedback about their products. But why are product reviews so essential for your online shop?