Products & Categories

When building your website one thing you need to remember is that it’s not just a matter of adding products to it and hoping people will purchase from you. There are many aspects to creating an enticing online shop that will make customers come back time and time again. One thing that can help with this, and give your website a dynamic feel, is the Bluepark built-in product blocks.

Selling intangible products such as e-books, music, art, etc is easy with Bluepark. You can add digital content to products, so when customers complete their purchase they are able to download the files directly from their accounts.

Add a powerful Product Finder or Gift Finder to your online shop to improve user experience and reduce the number of clicks customers need to do to find the products they want to buy.

Understanding how images work on the internet, before you start uploading them to your website, can stop all sorts of problems occurring later on and causing you to have to re-do them. Use our easy guide to make sure your images are optimised for use on your ecommerce website.

So, you've created a Klarna Payments account, and are offering it as an option within checkout on your online shop, but now you want to make sure your customers know that they have more ways to pay. Read of our helpful guide to find out how you can promote Klarna on your online shop.

Importing and exporting product data can help save a lot of time when wanting to create or update products in bulk. However, for those who have never attempted to do either of these it can be a daunting prospect. Hopefully, our how to guide will help you overcome some of those fears and soon you'll be wondering why you didn't try it before.

Most online businesses sell products provided by external suppliers. For some this may be as simple as just having one supplier providing all of their stock. However, for many, it is more likely that their products come from numerous suppliers and they want to keep a track of this within their product database. Within the Bluepark ecommerce platform it is simple to do this within the Suppliers.

One question we get asked a lot is what is the difference between Attributes, Additions, Options and Variants and how they are supposed to be used. These features are very helpful when creating your products and can give added definition that can be both beneficial to you and your customers. However, they can be quite confusing when you first start and can often be called different things by other ecommerce software providers, so we've put together a guide to explain just how each one is supposed to be used on your Bluepark online shop.

You’ve decided what products you want to sell on your new online shop and have taken, or have been supplied with, photographs of all of them, but what now? How do you go from a collection of photographs to actually having people purchase them online?