How to create personalised products 16 September 2024  |  Cate

Today, personalised items are immensely popular amongst adults and young people alike. As a result, personalised products is a growing market, expected to grow 30% year on year within Europe. On top of this, personalised products will often have a higher price tag than standard products, leading to higher profits. Find out how to set up personalised products in our guide below.

Creating your product

Personalised products are easy to set up on Bluepark. Firstly, you simply need to create your main product as you normally would, adding its title, price, stock level, images, and so on. Our How to add a product guide explains how to do this, if this is your first product.

Adding your personalisation

Next, you need to add your personalisation options. These are set up by using Options/Variants or Additions or a combination of both. Our Understanding Attributes, Additions, Options and Variants guide explains the difference between these and what they are specifically used for. However, we've put a brief overview below.

Options

Used for choices such as Size, Colour, Length, etc and have the values of Small, Medium, Large, or Red, Blue, Green, for example. These can have different values for each product they're assigned to.

Variants

Created by the combinations of the Option values, such as Small/Red, Medium/Red, Large/Red and so on. These can have their own price, stock levels, weight, HS codes, downloadable file, and much more.

Additions

Used for items or services that are add-ons to the main product, such as an optional gift box for a mug, engraving text for jewellery or an uploaded photo for a canvas print. These can have their own price and weight but cannot have stock levels. They also have the same values for any product they're assigned to.

Our guides below explain how to set these up.

How to create Options and Variants

Learn how to set up options and variants to offer customers choices on products, such as Size and Colour.

How to use and set up Additions

Learn how to create different types of Additions for adding optional extras to your products for personalisation.

Alternative ways to personalise products

Options/Variants and Additions are used to add personalition to a product when the choices aren't available as products in their own right. However, if you have products that you already sell within your online shop that you want to add as an additional personalition option, this can be done either as a Bundle or as Addable Related Products.

Creating a Bundle would only be used if you choose not to add Options/Variants and Additions to the main product. Whereas Addable Related Products can be used as extra optional add-on products, if the main product already has Options/Variants and/or Additions.

Our guides below explain how to set these up.

How to create a bundle product

Learn how to set up bundle products to help increase volume of sales, as well as the volume of each order.

How to offer optional add-on products

Learn how to quickly cross sell complimentary products by offering optional add-on products to drive sales.

Examples of personalisation

Below are a few examples of personalised products on Bluepark online shops.

If you're setting up personalised products on your Bluepark online shop, and would like advice on the which features are best to use for your specific products, just get in touch with our Support Team and they'll be happy to help.