SEO & Marketing

If you're ready to take your marketing and email campaigns to the next level, connect your online shop to Klaviyo to track visitors on your site and personalise all of your customer communications.

An email wrapper allows you to create a branded look to all of your emails. Adding a logo, a phone number and links through to your site and social networking profiles can give the customer extra assurance of who you are as a company.

Google will be depreciating their Google Analytics UA (Universal Analytics) service on 1st July 2023. In order to continue to use Google Analytics, you must upgrade to GA4 (Google Analytics 4). Follow our guide to migrate your UA account to GA4 and connect it with your Bluepark site.

Connecting your online shop to Google Analytics enables you to gather a wealth of data on your visitors and customers at no extra cost. You can then use this data to analyse them in in-depth ways to give you valuable insight into how to make improvements to your site, your product range and the service you provide. Follow our guide to connect your Bluepark site.

There are many ways to drive traffic to your online shop, such as paid ad campaigns, social media, email marketing, and optimising your site for SEO. However, one method that often gets overlooked is blogging – a simple, cost-effective way to steadily and passively attract visitors.

SEO is a huge and scary concept if you've never tackled it before. However, you can quickly start to optimise all of the pages, products, categories and blog on your online shop for Google using our helpful guide to adding Meta Tags.

Making sure Google knows your online shop exists from the minute it has been set live is vital to ensure you start getting traffic to your website. Follow our guide to set this up today.

Find out how to create a Facebook Business Account and setup a product upload to allow you to create dynamic product ads on Facebook and Instagram.

There are right ways and wrong ways of doing 301 redirects and, as we have seen first hand, doing them the wrong way can have catastrophic effects on your search engine rankings. Don't panic though, just follow our guide to make sure you do them the correct way and you'll have no problems.