SEO & Marketing

22 April 2024  |  lisa
How to set up discounts

Bluepark's discounts feature is extremely flexible, allowing you to tailor your offers and discounts to your business and entice customers to buy.

5 March 2024  |  Cate
10 tools to help improve conversions

We've put together a list of ten tools available either within Bluepark or elsewhere on the web. These can help you optimise your online shop to help increase conversions.

1 March 2024  |  Cate
How to connect Klaviyo to your online shop

If you're ready to take your marketing and email campaigns to the next level, connect your online shop to Klaviyo to track visitors on your site and personalise all of your customer communications.

22 November 2023  |  Cate
How to create an email wrapper for branded emails

An email wrapper allows you to add your logo and phone number, as well as links to your website and socials, to all your emails, ensuring they are designed to match your branding.

19 May 2023  |  Cate
Upgrade your Google Analytics to GA4

If your website is still connected to Google Analytics UA (Universal Analytics), you must upgrade to GA4 (Google Analytics 4). Follow our guide to migrate from UA to GA4 and connect it to your online shop.

10 January 2022  |  Cate
Get more insight into your customers with Google Analytics

Connect your online shop to Google Analytics to access a wealth of data on your visitors and customers for free to help make improvements to your site, your product range, and the service you provide.

20 August 2021  |  Cate
Improve your online shop’s SEO with a built-in blog

Alongside other marketing techniques, blogging provides a simple and cost-effective way to steadily, and passively, attract visitors and improve SEO.

2 July 2021  |  Cate
SEO: adding Meta Tags

SEO is a huge and scary concept if you've never tackled it before. However, the best place to start is by adding Meta Tags to all of the pages, products, categories, and blogs on your online shop.

21 January 2021  |  Cate
How to ensure Google knows your website exists

Making sure Google knows your online shop exists from the minute it has been set live is vital to ensure you start getting traffic to your website. Follow our guide to set this up today.

31 July 2020  |  Cate
How to upload your products to Facebook

Find out how to create a Facebook Business Account and setup a product upload to allow you to create dynamic product ads on Facebook and Instagram.


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